Gift Culture

On holidays or special occasions, we often receive significant gifts from relatives and friends, attach with meaningful cards recording wishes, messages.

The rapid development of the Internet has changed the habit of giving gifts of lots of people. Busy people now choose social network or using the e-cards to send wishes instead of using decorated paper cards as in the past. No matter how popular new e-card is, traditional paper cards are now still used by an enormous number of people.

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The custom of sending cards was started in the UK in 1843. Before that people often send wishes by letter bring directly to the receiver. Later, thanks to the postal system development that sending cards was not as laborious as before. The first card was designed by J. Horsley – an artist in London. His close friend-Sir Henry Cole – a rich merchant in the UK – asked Horsley to create a nice card to send to his relatives and friends for Christmas. So, in Christmas 1843, Horsley unveiled first Christmas card in the world which is 3-part handmade painting style. The middle section depicts a family gathering around the Christmas party and the other two shows scenes of poor children who are fed and dressed for warmth. On the first Christmas card stood this greeting: Merry Christmas and a happy new year to you!

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Today, cards with various designs, vivid color, different meanings and a great number of cards for kids even have flashing lights and accompanying music. Besides, there are many sophisticated, elaborately-made 3D greeting cards, handmade cards which contain many cultural values.

Go along with the cards are best wishes, so no matter how the card is, recipient receives the card with love and care. Giving a card is not difficult, but it is the message inside that expresses the thoughts of giver.  Writing a message is somehow even harder than choosing a bunch of flowers or a gift. It requires giver a little extra time and affection. You can use wishes or quotes available on the Internet, or write down your real feelings. However, at first, the recipient is impressed by the external form rather than words inside. When selecting a card, you should care about your purpose. Choosing an unsuitable card that is not related to the reason may make the recipient feel that you do not care their feeling, and that detract the value of the card pretty much. Secondly, you should care about the characteristic of the recipients such as gender, age, job … For example, cards for women should be softer and more graceful, romantic than for men; cards for young children should look funny and colorful …

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A lot of people consider that card is just an additional item, but actually, it is the essential part of a meaningful gift. It is likely that a present without any messages is just something reluctant and contains no sincere. To some people, cards are enough for all occasions. Besides including a lot of sense, cards are mobile and easy to be delivered.

Finally, cards are appropriate to be stored. Recipients would put it all into a small box so as to look back any time. Further than that, senders would feel appreciated on seeing their wishes kept carefully. Thus, your relation will be strengthen.

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